What Are Rich Pins and How Can You Use Them? – via Econsultancy

Have you started using Pinterest’s “Rich Pins” markup for your website? Whether you’re an e-retailer, blogger, movie reviewer or chef, you can enhance your website’s pins to increase user engagement and even drive sales. For example, if you sell products, you can include data on your page such as price, availability, sale price, etc. to enrich your pins. And here’s the really interesting part: if a user pins something from your website that contains a price, Pinterest will email them directly if that price goes down! This is a great way to reach potential customers with sales offers. Read on to find out more about how Rich Pins can enhance your site’s user experience.