Transactional Email Best Practices for Ecommerce Business – via iMedia Connection

Are you making the most of your transactional emails? Whenever an individual takes an action on your website such as signing up for an email newsletter, placing an item in their shopping cart, or making their first purchase, you’ve got a golden opportunity to reach out and create a connection.  Welcome emails, web order receipts and even shipping confirmation emails are perfect chances to reinforce your brand and generate additional sales. Willie Pena of iMedia Connection reviews optimization strategies for the top five transactional emails.