Clever Ways to Use Video in Your Marketing

Did you know that by 2019, 80% of all Internet traffic is expected to be video? Videos can save a lot of time because the combination of images and sound make it an easy medium to consume. Videos have also proven to be effective in ad campaigns. Here are some tips for using video in your marketing.

1. Incorporate Video into Your Email Signature
Put a video thumbnail image into your signature and link it to the page where your video is hosted. Adding a video introduction to your email signature has several benefits:

● It will build the “know, like, and trust” factor, which is important for making sales.

● It will make you stand out from the competition and will make your emails stand out.

● It can boost the chances that people will take an action, such as signing up for an introductory call with you.

To create your video, start by writing a script. Keep the video thirty to ninety seconds long. Describe who you are and how you can help customers. At the end of the video, include a call to action such as an email address, phone number, or link to an appointment scheduler.

2. Use Videos on E-Commerce Product Pages
Using videos in your product pages can boost engagement and also help customers understand how the product looks and works.

3. Combine Your Page Design with the Video Design
Blending the designs of your page and video will make the video stand out more and increase engagement. One of the ways you can help to make the video stand out is by changing the colors of the player to blend in with the colors of your page.

4. Refer to Something Outside of the Video
Referencing something outside of the video is a great way to put attention on something you may want people to download or purchase. In the video, you can point to where it is on the page. This is also a great idea for a consultation call page. You can create a video in which you point to the consultation signup button.

5. Use Captions
Most videos viewed on Facebook are actually viewed with the sound turned off because people are often in places where they cannot turn up the sound. So adding captions to your videos can increase your view times.