How to Use Videos in Your Sales Process

There are certain types of videos that are best to use for the various stages of your customer’s buying process. These videos should be tailored to your audience and entertain, educate, inspire, and convince them to purchase your product. Below are some ways to use video in your buyer’s journey.

Brand Awareness
Here are some video types you can use to get customers to become aware of your brand:

Social Media Posts as Videos
You can turn just about any social media post into a little video. You can even turn quotes into videos by showing the words in the quote one at a time, as you would in a PowerPoint presentation. Using a fun video to promote a contest is another idea.

How-to Videos
How-to videos help your audience to get answers to questions they have that are related to your product or service. This type of video can help a potential customer immediately solve a problem they are having.

Fun Brand Videos
Fun brand videos are creative, high quality, short videos that have the purpose of mostly entertaining your audience while also being useful. One of the aims of this type of video is going viral.

Examination
After they become aware of your product, the potential customer may examine and deliberate whether or not to purchase from you. Here are some video types you can use to get customers to consider buying your product:

Product or Service Information Video
You can create product or service informational videos to answer questions that your customers may have about how your product or service works and what results they will get from using what you offer. These videos should be 2 minutes or less. They usually show a problem, a solution to the problem, explain how the solution works, and include a call to action. This type of video can answer the following questions for potential customers:

1.  How will your product or service improve my life or business?
2. Why should I choose your company? What makes you the best?

Determination
Based on the information you have provided to the potential customer, they will determine whether or not to purchase your product. Here are some video types that can help them to decide to buy:

About-the-Company Videos
Videos that show how your company operates can help to increase buyer confidence and make your company look open and friendly. For example, if your company makes chocolates, you could make a fun video showing how the chocolates are produced.

Video Testimonials
Video testimonials are a great way to boost the trust that your potential customers have in you. By seeing that others have had success with your product or service, they will gain confidence and get excited that they can achieve the same results. Case studies, customer stories, and third party endorsements also work well.