Getting the Most Out of Facebook Post Boosting

It is easy to boost a Facebook post simply by clicking on the button at the bottom of the post. When you boost a post, you can reach more people, which can lead to increased engagement, more page likes, traffic, and sales.

However, businesses often increase reach or engagement but do not see the other results. Here are some tips for optimizing your Facebook boosts.

1. Boost Posts that are Popular with Your Fans
Facebook gives more visibility in your fan’s newsfeeds to your posts that get more engagement such as comments, likes, and shares.

You should only boost posts that have received pretty good reach and engagement because people have already shown interest in them. You can use Facebook insights to find which of your posts have performed the best.

2. Let Posts Accumulate Organic Traffic Before Boosting Them
Before deciding to boost a post, you should allow it to accumulate organic reach and engagement for at least a few hours so that you will know if it will be popular enough to boost. This is important because only popular posts should be boosted.

3. Only Use Boosts to Help Accomplish Clear Business Objectives
You should have a clear business objective for boosting a Facebook post. For example, you may want to increase one of these areas: page likes, sales, site/ blog traffic, leads (by having people opt into a page).  You may also just want to create awareness of your business or promote a special limited-time offer.

Add a powerful call to action to the end of your post that is related to your goal.

4. Boosting a Post vs. Doing Facebook Ads
Boosting posts is easy for anyone to do; it is quick and it can be done from your Facebook page. In contrast, doing Facebook ads takes training and practice to learn but it offers benefits that post boosting does not.

Therefore, it is recommended that you do more Facebook ads vs. post boosting. Facebook ads give you the ability to create very targeted campaigns. For example, you can choose campaign goals such as “website conversions”, “clicks to website”, and more.

Facebook ads also allow you to target audiences with granular precision based on options such as behavior, income, and occupation. The ads can also be scheduled and can include call-to-action buttons.