How to Get Listed to Receive More Traffic and Mentions

Directory submission is an SEO approach that has grown enormously from the time it has become popular.

Fast forward to today, link acquisition is no longer the core focus. Link building strategy has become more streamlined, branching out to using non-link building strategies in the hopes of getting links anyhow.

Some advantages of getting listed:

• Discoverability – ensuring that your business is present when people use the directory to find what they need, which comes with traffic and leads.
• Reputation management – ensuring that your business is mentioned a lot online.

There are many new and old directories that can bring you traffic and leads. You can get listed to receive more traffic and mentions by registering on business directories, local directories, and SaaS/B2B directories.

How to get listed

There are plenty of directories that are more useful in driving sales. But you need to choose carefully because they can be considered as worthy investments in the long run. In other words, keep away from directories that have been penalized or have a bad reputation.

Here are some tips to help you check whether the platform or the directory is worth investing in:

1. Research whether the platform ranks in Google

Search positions are the most trustworthy sign of a site’s health. Serpstat is a paid tool you can use to analyze a site’s online health. Just run the domain in the tool to quickly see where it ranks and how its rankings are distributed among different search engines.

You can also use other similar tools to check if the domain is ever featured in Google, which is also a crucial signal of health.

2. Check whether the platform has any traffic. Consider using the following tools:

• com: being the oldest tool of its kind in the field, it is quite trustworthy. However, its biggest data source is their own toolbar, which may mean it’s somewhat limited.
• com: as per their data sources: “global ISP data, and thousands of add-ons, extensions, apps, and plugins, plus a team of web crawlers that scan thousands of websites”.

3. Find if your subcategory is linked to from elsewhere.

More than just a sign of SEO authority links also signal quality. If someone links to it, it should be considered a good page.

You can also use the Ahref bulk backlink analysis section to quickly run a lot of pages and sections to select the best ones.

We hope you enjoyed this article on how to receive more traffic and mentions. Check out our other blogs for more tips.