Why Re-purposing Your Content Is Important and Some Easy Ways to Do It

When you are running out of time and ideas, repurposing your content can not only deliver big results and also save you time and money.

Repurposing content means taking an existing piece of content and republishing it in a new way. You can use a variety of formats and channels: blogs, videos, infographics, e-books, webinars, whitepaper, memes, podcasts, presentation decks, reports, etc.

Content marketing is all about getting as many views as possible. By repurposing your content, you can reach a wider audience by reformatting your content and sharing it on different platforms.

Advantages of Repurposing Content

♦  Increased visibility. People spend a lot of time pouring over posts, videos, memes, and images on networks such as Facebook, YouTube, and Hence, the more content you post, the higher the possibility of someone seeing it. The rule of seven tells us that the average consumer needs to see your message at least seven times to remember your brand or product.

♦  The life cycle of content on certain channels is relatively short so it’s crucial to repost, reschedule, and repurpose

♦  Boost your SEO by using the same set of keywords you’ve used on your blog to create whole new content like videos or infographics. You can also generate more backlink opportunities.

♦  Save time by focusing your efforts on the actual promotion of the content. Repurposing means less time spent on researching and brainstorming ideas.

♦  Diversify your content library, thus appealing to more people.

Repurposing Content

1. Select Content to Republish

Check your web and social media analytics to identify which content has performed well in the past week, month, or year. Look for posts with the highest page views and shares and think about how you can repurpose them. For example, you can convert a blog to a podcast, a video to a blog, a blog series to an e-book, a blog to an infographic, etc.

Another thing to consider is to look for content that is outdated or topics on which you have accumulated more knowledge and experience. You can update or expand on these topics and publish improved versions.

2. Transform Old Blog Posts into Fresh and More Comprehensive Material

Posts you have written several months ago or last year can already be ‘old’. You can reuse the same content and make it fresh by either making a few tweaks or creating a major rewrite. Either way, you have something ‘fresh’ to distribute on your website and social media channels.

What’s even better is taking several blog posts that share the same subject and combining them into more comprehensive material, such as a guide or e-book.  The ‘ultimate’ or ‘definitive’ guide-type content will always be popular, and you can create it with minimal effort when you combine your existing content.