Search Engine Marketing
Top 10 Google+ Marketing Tips and Tricks You May Not Know About
With over 1.15 billion registered users and 359 million monthly active users (source: socialmediaslant.com), Google+ is fast becoming one of the top players in the social media world, and one that increasingly can’t be left out of any comprehensive web…
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Twitter Unveils Objective-Based Ad Campaigns – via ClickZ.com
Have you considered including Twitter ads in your social media marketing mix? At one-third the cost of other paid channels (source: Hootsuite) Twitter ads can be a valuable untapped resource for generating leads and increasing customer engagement. And in just…
Keep Reading3 Rules To Write Better Ad Copy via Clix Marketing
Need some inspiration on how to write better ad copy for your Pay Per Click campaigns? Robert Brady of Clix Marketing outlines 3 rules to get you started, whether you’re new to writing ad copy or want to optimize what…
Keep ReadingSEO or PPC? Which is right for you?
The ongoing debate between search engine optimization and pay per click advertising has our clients asking which web marketing strategy is the right investment for them. SEO and PPC both have the same desired outcome, they both drive traffic and…
Keep ReadingMaximize Search Engine Marketing Campaigns
Search Engine Marketing is described as the Yellow Pages of the 21st century and is the most lucrative form of online advertising for small businesses. It is a perfect way to target customers looking for a specific product or service…
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Bad Pay-Per-Click Campaign Hurts Business
This New York Times article, “Mistake in a Pay-Per-Click Campaign Leaves a Business Puzzled,” can teach us all a lesson on web marketing tactics! Paul Downs, owner of Paul Downs Cabinetmakers, made a small business mistake by messing with his…
Keep ReadingSEM Can Boost Your Online Presence
Mission Web Marketing, a Santa Barbara marketing company, has used search engine marketing to generate millions of dollars for clients. It will increase traffic to your website almost immediately and it can be one of the most lucrative forms of…
Keep ReadingUpcoming Changes – Google Product Search to Google Shopping Transition
Google recently announced that their product search program will be replaced by Google shopping program. After the change (Fall 2012), Google merchant center products will not be displayed for FREE on the search results page. Google shopping will be a…
Keep ReadingGoogle Adwords Match Type Change – Opt-In or Opt-Out?
Google recently rolled out a change to the Adwords exact and phrase match types, so your ads will also be triggered for misspellings, singular/plural forms, stemmings, accents and abbreviations of your exact and phrase match keywords. This is a default…
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