Search Engine Optimization

6 Untapped Keyword Sources That Will Boost Organic Traffic – via moz.com

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If you’re using the Google Keyword Tool to research search terms for your organic (or even paid) traffic, you may find at some point that you’ve gleaned as much data from the resource as possible. That’s the time to look…

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Infographic: Google’s 200 Ranking Factors: The Complete List

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Whether you’re just starting to learn about Search Engine Optimization for your website, or you’ve spent years analyzing data on each algorithm update, trying to get a handle on exactly how Google ranks your site can be overwhelming to say…

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Top 10 Google+ Marketing Tips and Tricks You May Not Know About

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With over 1.15 billion registered users and 359 million monthly active users (source: socialmediaslant.com), Google+ is fast becoming one of the top players in the social media world, and one that increasingly can’t be left out of any comprehensive web…

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Increase Your Search Click-Thru Ratio with Rich Snippets – Infographic

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Are you utilizing Rich Snippets on your website? If not, you’re missing out on a great opportunity to optimize the way your pages appear in search engine results pages (SERPs). Here’s what Google has to say: “Snippets – the few…

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Real-World Panda Optimization – Whiteboard Friday – via Moz.com

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Here’s a great video via Moz.com on Search Engine Optimization for the Google Panda update. SEO consultant Michael Cottam outlines the steps you can take to analyze your website to identify areas of possible optimization. “The Panda algorithm looks for…

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Google Webmaster Tools Robots.txt Tester

New Robots.txt Tester Tool in Google Webmaster Tools

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Google Webmaster Tools has just added a new robots.txt tester. The new feature will highlight errors and warnings, as well as let you test changes in real-time directly within the tool. Just make sure to upload your final file to…

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Five Tips to Improve Your Web Marketing Initiatives

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1. Have a plan Don’t dive into web marketing without sitting down and creating a plan. Many web marketing firms you will find online will promise extreme results without showing you the facts. We use Google Analytics and search engine optimization…

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SEO or PPC? Which is right for you?

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The ongoing debate between search engine optimization and pay per click advertising has our clients asking which web marketing strategy is the right investment for them. SEO and PPC both have the same desired outcome, they both drive traffic and…

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Quality Content is a Must Have for SEO

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When implementing a search engine optimization strategy, it’s important to remember that quality content over quantity will get your page rankings where you want them. The major search engines, Google, Yahoo and Bing scan your site for relevant content for…

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Great Beginner’s Guide to SEO from SEOMoz

By mission

Hi everyone, I just stumbled upon this Free Beginner’s Guide to SEO from SEOMoz. This is a great resource for those of you interested in SEO, whether you’re a beginner or a seasoned search engine pro trying to stay on…

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More About Our Santa Barbara Marketing Company

By mission

Mission Web Marketing, a Santa Barbara marketing company, offers a variety of web marketing services for local and national businesses. Our Santa Barbara marketing company provides dozens of companies across the nation with search engine optimization, pay-per-click advertising and website…

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SEM Can Boost Your Online Presence

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Mission Web Marketing, a Santa Barbara marketing company, has used search engine marketing to generate millions of dollars for clients. It will increase traffic to your website almost immediately and it can be one of the most lucrative forms of…

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