Web Marketing
SEO: Stay Away From Link Farms
A friend of mine, Jim, recently Emailed me, telling me about a friend whose rankings recently plummeted on Google. Apparently they hired a big fancy search firm out of New York to manage their search engine optimization and link building…
Keep Reading
How to Evaluate Your Ad Performance Based on Funnel Levels
To analyze the success of your ads, you need to know how to set performance metrics and measurable goals. You also need to know how to evaluate each level of your funnel. We describe how you can achieve this in…
Keep Reading
5 Tips for Keeping Your Marketing Emails Out of Spam Folders
So you have spent time crafting a great email, but how do you help to ensure that it will not end up in the spam folders of recipients? You can avoid doing some things that may cause your emails to…
Keep Reading
How to Manage a Facebook Group for Your Business
Why should you create a Facebook group for your business? Creating a group can help you to better connect with your audience and find out what their interests and concerns are, help you to build your email list, and sell…
Keep Reading
4 Levels of an Effective Sales Funnel
Building a sales funnel can help you to generate more money in your business; it is a way of working smarter not harder. Using a sales funnel, you set up a series of steps to guide visitors through a process…
Keep Reading
How to Research Interests to Create Granularly Targeted Facebook Ads
Learning to do granular research for your Facebook ads, organizing your information well, and then implementing your ads can make a big difference in your campaign success. Here are some tips for e-commerce for using Facebook Insights. Using an Excel spreadsheet,…
Keep Reading
7 Ways to Promote Your Optin Offer on Your Website
Building an email list is one of the most important aspects of marketing. Once people opt into your list, you will be able to build a relationship with them that can lead to sales. So you need to utilize ways…
Keep Reading
Getting the Most Out of Facebook Post Boosting
It is easy to boost a Facebook post simply by clicking on the button at the bottom of the post. When you boost a post, you can reach more people, which can lead to increased engagement, more page likes, traffic,…
Keep Reading
5 Success Tips for Getting Started with Facebook Advertising
Many business owners find Facebook ads challenging when they first get started and spend a lot of money on ineffective campaigns. But knowing just a few tips can dramatically improve results. Here are some tips. 1. Choosing Your Objective Facebook…
Keep Reading
How to Use Hashtags Effectively on Social Media Platforms
The hashtag symbol (#) has become very popular on social media for turning a word used in a post into a searchable keyword on the platform that it is used on. No spaces are used between words in hashtags. An…
Keep Reading
How to Advertise With Facebook Using a Business Location
If you have a local brick and mortar business, such as a dry cleaner, pizza shop, or jewelry store, using Facebook Local Awareness ads can be a great way to promote your business. Here are steps for setting this up:…
Keep Reading
5 Tips for Finding Blog Topics to Write about that Your Audience Will Love
You know that it is important to write blogs for your website for SEO reasons, to inform your audience, to make your business look professional, and to attract new clients. But do you sometimes run out of ideas for what…
Keep Reading