Web Marketing
How to Prepare Your Online Store for the Holidays
Preparing your online business for the holidays is essential since the holidays are the best time of the year for an online store to generate income. The major holidays at the end of the year are especially important. Here are…
Keep Reading
How to Boost Your Email Open Rates
Email marketing remains one of the top marketing strategies that can help to increase your sales to your targeted audience. It can also help to supplement your paid advertising and social media efforts. How you use subject lines and the…
Keep Reading
Optimizing Your Infographics for Best Performance
The benefit of infographics is that they provide information, such as statistics, in a format that is fun and easy to digest. You can use them to show steps in a condensed format, which saves people time. The following tips…
Keep Reading
How to Create an Effective Customer Avatar
Developing a customer avatar is important because your avatar will help to guide business decisions that you make. For example, the Facebook ads that you create will be based on the interests of your customer avatar and the copy that…
Keep Reading
What to Look for When Split Testing a Landing Page
It is important to split test your landing pages because even small changes can have a significant impact on conversions. Although there are best practices for creating lading pages, the elements of the page that will work are not always…
Keep Reading
5 Email List Building Tips to Make Sales Online
Building a list of email subscribers continues to be one of the most effective marketing techniques that can generate sales for your business. Here are some tips for creating a strong list of subscribers. 1. Develop Lead Magnets Since most…
Keep Reading
5 Tips for Creating an Effective Webinar
Webinars have become a popular way to sell online courses and services and are regarded as one of the top marketing methods. They are effective because you can speak to many people at the same time, the people feel like…
Keep Reading
Top Ways to Offer Free Shipping for Your E-commerce Business
Many online stores are offering free shipping these days because it can dramatically increase sales and reduce abandoned cart rates. But before you offer the free shipping option, it is important to understand whether or not it is right for…
Keep Reading
On-Page SEO Strategies to Implement
Optimizing your website pages with on-site SEO is essential for ranking higher in search results and getting more traffic for your website. For best results, both the content and html of your pages should be optimized. In this article, we…
Keep Reading
Vegetables Exploding Into Popularity
Outer Aisle Gourmet, recreating America’s favorite foods with vegetables, needed a little creativity added to their website to match their exploding popularity. With their recent distribution into Whole Foods stores across the Western United States, Outer Aisle Gourmet is bringing…
Keep Reading
Choosing the Best Domain Name for Your Business
Are you finding it a challenge to choose a great domain name for your business? Maybe you have found the perfect name, but it is already taken or you are not sure about whether or not you should opt for…
Keep Reading
Boost Engagement on Your Facebook Local Business Page
Do you have a local business, such as a bakery, and you are wondering how to get more followers and participation on your page? The marketing strategy for your local business needs to account for the fact that you serve…
Keep Reading