Web Marketing
Top Tips on Optimizing Your Web Pages
If you’re in the marketing biz, you’ve heard of optimizing your SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization). Optimizing your website is the same idea, but in a broader sense. The user is the main focus of website…
Keep Reading
Facebook Reviews: What Marketers Need to Know – via Social Media Examiner
If your business has been on Facebook for any length of time, you’ve likely seen some reviews and star ratings posted. Good or bad, these reviews can affect the way your company is perceived, so it’s important to keep a…
Keep Reading
6 Tips to Make Your Twitter Profile Stand Out
Twitter profiles are a great way to show your audience who you are and what you’re about in a creative way. Do you have a catchy yet captivating profile? Here are some tips to create a relevant profile that will…
Keep Reading
How to Make Your Infographic Clickable in 3 Easy Steps
Infographics may be quicker and easier to consume than say, an eBook or long blog post, but there is one downside to marketing with Infographics. What if the reader wants to learn more about a specific point presented within your Infographic? Answer:…
Keep Reading
Reorganizing Your Marketing Strategy for 2015
In years past, the thing to do was to get on as many social media platforms as possible. Or write more blog posts, more twitter posts, more status updates on Facebook. While this technique may seem like a good idea,…
Keep Reading
5 Steps to Optimizing Your Social Media Marketing Campaigns
You’ve probably already been doing these steps with search engine optimization (SEO): checking your analytics, being sure your content sharability is easy to access, and knowing what your audience appreciates. Social media optimization (SMO) has one focus: increasing visibility of…
Keep Reading
3 Examples of Successful Marketing Campaigns
You’ve probably heard the saying, “no need to reinvent the wheel”, and that can definitely apply to marketing. When it comes to successful marketing campaigns, there’s no need to start from scratch. Learn from what others are doing and figure…
Keep Reading
What Are Rich Pins and How Can You Use Them? – via Econsultancy
Have you started using Pinterest’s “Rich Pins” markup for your website? Whether you’re an e-retailer, blogger, movie reviewer or chef, you can enhance your website’s pins to increase user engagement and even drive sales. For example, if you sell products,…
Keep Reading
There’s a Good Chance Google Is Rejecting Some of Your Products Right Now – via Search Engine Watch
Way back in June, Google Shopping announced changes to their feed specifications. This meant that you had until September 30th to make these required changes or your products could stop showing up in Shopping search results. If you haven’t taken…
Keep Reading
What Elements Should Always Be ‘Above the Fold’ in an Email? – via AdAge.com
When designing an email campaign it can be tempting to view the entire piece as a whole, much like you would a one-page magazine advertisement. But in the digital field your design will be shrunk down, cropped, truncated… and even…
Keep Reading
6 Untapped Keyword Sources That Will Boost Organic Traffic – via moz.com
If you’re using the Google Keyword Tool to research search terms for your organic (or even paid) traffic, you may find at some point that you’ve gleaned as much data from the resource as possible. That’s the time to look…
Keep Reading
Infographic: 9 Data Sets Every E-commerce Company Should Measure
There are many different metrics to look at when analyzing the success of an online business. For example, what percentage of your site visitors are mobile? Depending on whether you have a large or small percentage of mobile visits can…
Keep Reading