Web Marketing
7 Tips for Marketing to Millennials
The Millennial generation, which includes people in their early twenties to their mid-thirties, has seen a lot of new changes in technology throughout their lives. This has made them skilled in using online tools and makes them a unique group…
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Holiday Marketing Tips to Implement Now
Each year, it’s a good idea to develop a holiday marketing strategy for your business at least a few months before the holidays begin. This way, you will be well prepared to take advantage of the additional sales and revenue…
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When to Use Facebook Ads Versus Google Ads
You may be wanting to do pay-per-click advertising for your business but aren’t sure if you should choose Google Ads or Facebook Ads. Both are major platforms for displaying ads but may result in different results for you depending on…
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How to Create and Market an E-book
Did you know that a majority of online book sales these days are e-book sales, rather than physical book sales? Writing your own e-books can help you to create another income stream, position you as an expert in your niche,…
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How to Increase Engagement in Your Facebook Group
Keeping engagement alive in your Facebook group by adding relevant posts and answering questions is important for making sure that your group stays relevant and continues to grow. The purpose of having a group is to create trust with your…
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Create a 30-Day Challenge for Your Target Market
Creating a challenge for your target audience that is 7 days, 14 days, or 30 days long, can help you to increase online engagement and followers. It can also help you to add new subscribers to your email list and…
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Strategies for Marketing an Online Course
Creating an online course about a topic that you are knowledgeable about can be a great way to generate revenue. But after you have put in the many hours of work to create the course, what can you do to…
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How to Get Traffic and Sales from Pinterest
Using Pinterest can be a great way to increase sales for your business, especially if you have an e-commerce store. Potential customers are often interested in buying the products that they see on pins so the Pinterest platform can help…
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How to Create a Case Study for Your Business
A case study describes what your product or service did for a particular customer and the results that you were able to get for them. Including case studies on your website can help you to gain new business because potential…
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How to Write Effective Copy for Landing Pages
The ability to create compelling content is the key to marketing success because it ultimately leads to higher conversions. This is especially true when creating ads and landing pages for campaigns. In this article, we discuss how to write effective…
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How to Use Gamification in Marketing
Gamification is a way of using games in your marketing strategy to boost engagement and purchases for your products or services. You can use a game for doing a Facebook ad campaign, for example. Gamification can take a campaign to…
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How to Research Business Competition
Knowing who your business competitors are and understanding their strategies, strengths, and weaknesses can help you to improve your own strategies, products, and services. So it is important to know how to research your competition and what to look for.…
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