Web Marketing
5 Easy Strategies for Local SEO Success
Good news for local businesses! In a study by ReviewTrackers, 35% of all search traffic is local. Focusing on specific strategies for local SEO can offset the advantage of larger brands that routinely optimize for broader keywords and depend on…
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How Google Customer Reviews Affect Shopping Ads
In a report by Merkle, it was revealed that 84% of online shoppers are influenced by reviews. The same report stated that the majority of ad clicks for brands come via Google Shopping ads. These ads can be very effective.…
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4 Simple Landing Page Tips to Boost Your Conversion Rates
In the Conversion Optimization report by Econsultancy, a whopping 78% of businesses are somewhat dissatisfied with their conversion rates. So why isn’t traffic diverted to your website actually converting into high-quality lead form submissions? Before you start analyzing your products…
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5 Holiday Shopping Statistics to Help Plan Your Campaign
When it comes to maximizing your holiday sale plans, it takes weeks of strategic planning before target dates approach. In this article, you will find the top 5 holiday shopping statistics that will assist you in profiting the most out…
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3 Important SEO User Experience Factors
It’s always been Google’s mission to provide searchers with the best possible results. That is their way to keep people using their search engine, which allows the company to deliver more advertising. In the past, it was mainly the content…
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Writing Product Descriptions: 5 Tips to Boost Your Sales
Most copywriters get so involved in writing accurate and wordy product descriptions that they forgot their main purpose: to make an actual sale. So how can you convince customers to buy from you just by reading your product descriptions? Here…
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Creating a Landing Page Vs. Web Page for Your Marketing Campaign
What is a landing page? How different is it from a web page? In this article, we will discuss the difference between a landing page and a web page, elements of landing pages, and best practices. Web pages are portions…
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A Dream Site to Find Your Dream Home
Showcasing luxury homes and properties in today’s fast-paced real estate market can be a challenge, especially when it comes to keeping content fresh and updated. For realtors Maurie McGuire and Scott Westlotorn and their company Montecitoland, we were able to…
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Choosing Your E-commerce Platform: Custom-Built or Open-Sourced?
As you decide which way to go in your e-commerce web design, there are three things you need to consider: features, budget and time. Features The features you need for your e-commerce business is the biggest factor in deciding whether…
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Understanding Search Behavior to Improve Your Marketing Campaign
To meet the needs of today’s users, campaigns should be optimized to create value for users, drive higher conversions, and increased visibility. In this article, we take a closer look at profiling and understanding search behavior to attract new customers…
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How Voice Search Content is Changing the SEO Landscape
From laptops and desktops, a few years ago, people are now using smartphones to search for information, local businesses, services, and products. In addition, the smartphone shift is further enhanced with artificial intelligence (AI)-assisted voice search. With Siri and Alexa,…
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3 Important Elements for an Effective E-commerce Product Page Design
Your e-commerce product page design is one of the most essential elements in your online store. Think of all the instances where a prospective customer might land on your product page, such as directly from a search engine, after browsing…
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