Web Marketing
4 Quick SEO Tactics You Can Implement Today
SEO should be part of every digital marketing strategy and every company should continuously focus to drive brand awareness and sales. Even if you’ve concentrated on SEO for months, here are four quick SEO tactics you can do in a…
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7 Important Factors for Reducing Your Website Bounce Rate
Bounce rate often indicates that your website has poor user engagement, meaning that your users leave a page without doing any sort of action. Just like anything in SEO, improving your bounce rate requires looking at other parts of your…
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What to Do to Recover Trust Lost by Incorrect Online Business Listings
It’s always a best practice to clean up your local online business listings to avoid losing customer trust and search rankings. Precise citations are still considered basic strategies for any business, as they add online visibility by placing companies and…
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5 E-commerce Image Optimization Tips You Need to Know
Images have more bytes than any other part of your website so it’s important to optimize them to improve your website performance and SERP rankings. And web performance has a direct impact on your customer retention and conversions. In this…
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3 Hassle-Free Tips to Get Backlinks
Up to this point, backlinks still retain their position as one of the essential SEO ranking factors. The sustainable solution to receiving backlinks is to create high-quality content that people would like to link and share. As you plan your…
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Why the Unique Selling Proposition is Important in SEO
Google supports sites that are popular with users; the Google search engine likes web pages that users like. Obviously, websites that rank high on SERP have high user satisfaction rates. How user satisfaction is evaluated on a bigger scale is…
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6 Steps to Address Negative Online Reviews
There are ways to soften the blow created by negative reviews to your company’s integrity and website’s SEO. Should you get a bad rap on your business, read these six steps to address negative online reviews: Don’t Worry A bad…
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Simple Strategies to Help You Master These 3 SEO Basics
If you want to be successful at SEO, you need to have extensive knowledge of how search engines work. This takes time and effort as SEO best practices always change and evolve over time. However, if you get it right…
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SEO Guidelines for Web Redesign
The following SEO guidelines for web redesign will help you ensure you keep your valuable page rankings on search engines: 1. Keep the old site live on a temporary web address, inaccessible to the web crawler. Having an old site…
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How Seasonal SEO and Evergreen URLS Deliver Traffic Throughout the Year
Right after the holidays is the perfect time to think of your achievements during the last holiday season, how to build on it, and the action plans you need to take to generate seasonal traffic throughout the year. The seasonal…
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Writing Good Meta Descriptions for SEO
Writing good meta descriptions for SEO is perhaps one of the best ways to attract searchers to visit your website. If you don’t put your best effort into crafting it, you could be missing out on good website traffic that…
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Jumpstart Your SEO with These 5 Internal Linking Strategies
To boost your SEO and content marketing efforts, you need to practice strategic internal linking. Apply internal linking regularly as you publish blogs and articles and update your web pages. Internal links join web pages within one website with the…
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