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writing copy for facebook ads

How to Write Facebook Ad Copy that Converts

By mission

Knowing how to write Facebook ad copy that converts is one of the keys to success with Facebook ads. Writing great copy includes doing research on your audience, targeting audience segments, creating a single call to action, testing your copy,…

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Facebook Messenger Bots for Building Your Email List

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Facebook Messenger, Facebook’s email system, is a popular way to communicate on the platform and the messages have high open rates. Therefore, it can be very beneficial to use this system for business, specifically by using it to build your…

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basic-seo-skills

7 Basic SEO Skills that Web Designers Need to Have

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Web design isn’t just about having a pretty website. It is important how a site is organized and structured underneath the beautiful images and nifty call to action buttons. As a professional web designer, it’s also essential to have basic…

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seo-content-writing

8 Tips for Effective SEO Content Writing

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Excelling in SEO content writing makes a big difference between attracting few web visitors and creating a legion of loyal customers. Going beyond the usual keyword research, the answer lies in truly understanding how words can be used to drive…

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Increase Your Online Sales with These Strategies

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Do you have products to sell online but you are not sure how to increase your sales? Here are some tips: 1. Collaborate with Influencers Collaborating with bloggers, journalists, entrepreneurs and suppliers in your niche who have large audiences can…

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Landing Pages

What to Look for When Split Testing a Landing Page

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It is important to split test your landing pages because even small changes can have a significant impact on conversions. Although there are best practices for creating lading pages, the elements of the page that will work are not always…

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Link Building

5 Link Building Strategies for Your Business

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Creating back links for your website is important for ranking in search results. Back links from authoritative sites increases Google’s trust in your business which results in Google sending more traffic and leads to you. Here are some back linking…

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Infographic: Saving Your Site from Cart Abandonment

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Are your customers making it through your online checkout process successfully or are they abandoning their orders before completion? By making sure you’ve optimized your cart with features including clear call-to-action buttons and easy to locate security and help information,…

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Infographic: 9 Data Sets Every E-commerce Company Should Measure

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There are many different metrics to look at when analyzing the success of an online business. For example, what percentage of your site visitors are mobile? Depending on whether you have a large or small percentage of mobile visits can…

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Track Your Web Marketing Efforts With Web Analytics

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Measurement is a crucial ingredient to any web marketing effort. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability. Our…

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Calculating the Profitability of a Web Marketing Campaign

By Eric

I recently posted a rather lengthy reply to a web marketing group on LinkedIn and got to thinking, “Why not put it on the blog?” This is pretty valuable information. Hopefully some of you will be able to benefit from…

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Conversion Optimization - Optimize Then Advertise

Optimize Then Advertise

By Eric

Not So Fast… Before you spend any money on advertising to drive all that traffic to your website, it’s extremely important to understand how your website is performing, because if it’s performing poorly, you can waste thousands of dollars on…

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