3 Important Elements for an Effective E-commerce Product Page Design
Your e-commerce product page design is one of the most essential elements in your online store. Think of all the instances where a prospective customer might land on your product page, such as directly from a search engine, after browsing through your shop, or after clicking through a paid ad.
Hence, your product page should have enough information to gain your customer’s trust, good web design for a pleasant shopping experience, and optimization to rank well on search engines.
In this article, we will tackle three important web design elements for creating effective e-commerce product page design: visual language, product details, and navigation:
Visual Language
Your e-commerce product page design should be identical to the style of your overall website. Some important design elements:
1. Maintain a clean and uncluttered layout.
White space refers to the space between images, graphics, text, columns, margins, and other elements. The purpose is to create a smooth flow among the elements on a web page for aesthetic reasons.
2. Use more images and videos.
Using a white or light background is most effective for emphasizing your products. Focus on displaying various angles, scale, and products in context (lifestyle images). Ensure that visitors can zoom-in to your photographs to get a unique perspective of your products. Videos also help customers to get a feel for your brand and products.
3. Use icons when necessary to minimize the text on your page.
The icon is an essential element of a UI design. It is used everywhere from websites to apps because it compresses information into such a small space.
Designing icons can be time-consuming. To save time and effort, you can get free shopping and e-commerce icons online.
Product Details
In retail settings, customers can touch and feel your products before they buy from you. Online, that’s not the case so you need to provide all the information possible to create effective e-commerce product page design:
1. Write clear and descriptive productive titles. Include the brand of your product when applicable.
2. Give detailed and unique product descriptions.
3. Make sure that the price is clearly displayed.
4. Provide easy navigation and understand variations through color block selectors or icons. Your product picture should mirror the select design or color.
5. Ensure all shipping/payment/returns details and related fees are clearly visible. Include links in case the customer should need additional information.
6. Give stock information when applicable.
7. Display authentic customer product reviews. You can also opt for ‘star’ ratings as another way to give customers feedback from previous buyers.
Navigation
In the end, you want visitors to buy from you.
However, there are multiple actions a customer can take based on how they look over your product page. Not everyone buys on their first visit. Some customers may simply peruse your site and check other options. Others may end up ‘wishlisting’ your product for future purchase. To seize these types of visitors, allow them to conduct research by giving them easy ways to browse:
1. Display the ‘Add to Cart’ button prominently.
2. Leave space for upselling, cross-selling, recently-viewed, and similar items.
3. Make the navigation and breadcrumbs obvious.
4. Allow customers to share your products on social media.
Don’t forget to incorporate SEO elements like headlines, images, copy, and alt tags.
Following the advice given above increases the chances of your product pages creating a good impression and converting prospects to loyal and satisfied customers.