7 Tips for Creating the Perfect Sales Page
The layout and appearance of your sales page can significantly impact the amount of sales that you make, so it is important to consider the best design for your page, to test to see what works, and to make adjustments as necessary. The following tips will help you to make the most out of your sales pages.
1. Identify Your Target Market
The first and most important part of creating a sales page is to identify your target market and design a page that would appeal to them. For example, the design for a women’s clothing store would look different than a design for a sporting goods store.
Specifically identifying your target market will help you to zero in on what they like in order to determine what sales page style might appeal to them. For example, women over 40 might prefer a sales page that looks different from what women in their 20’s prefer. Knowing your target market well also allows you to tailor your copy specifically to them to maximize conversions.
2. Decide What Tools You Will Use
There are sites such as LeadPages.net that offer templates for creating sales pages that you can also integrate with your WordPress site. OptimizePress also works with WordPress but also provides a builder to build your sales pages. You can also design and build a page on your own without third party tools.
3. Include Pictures and Video
Often, the pictures used in your page can have a big impact on conversions, so take time to find great pictures to use that will capture people’s attention and make them want to learn more. Test to see which pictures convert the best. Also include an interesting video that gets the viewer’s attention and gives them information about what you are selling. Don’t forget to include a call to action at the end.
4. Include a Great Headline
A great headline will capture your reader’s attention and make them want to know more. It should also present a benefit to the reader. To get ideas for enticing headlines, look at the front page of major sites like Yahoo!
5. Create Relevant Text
Use a font size and font type that is easy to read. The text on the page should clearly explain what your product is and what it does, how it solves a problem, and who it is intended for and who it is not intended for. Address any objections people may have about the product. Including inspirational stories or testimonials of people who have used your product can help raise buyer confidence and trust.
You can also raise trust and confidence by including a 30-day money back guarantee, credit card payment images, and logos from media that have featured you and your product.
6. Design the Buy Button and Price
To get attention and increase conversions the “buy button” on the sales page should preferably be a large orange button like the “Belcher Button” designed by Perry Belcher, or a large red button. Find the right price for your product. It has been found that prices ending in 9, 5, and 7 help to raise conversions.
7. Create a Limited Time Offer
To create a sense of urgency, include a limited time offer and tell people the inventory you have left. You can also offer coupons that will expire after a certain date or offer a bonus for a limited time.