Email Marketing CTA Design: Five Good vs. Six Bad Examples via econsultancy.com

One of the most important aspects of promotional email design is the Call to Action (CTA). Having too many calls to action (buttons, links, etc.) can cause the user to become overwhelmed, while going the other route with a call to action that doesn’t stand out from the rest of the content will result in lower click-through rates. Take a look at this article from econsultancy.com for some examples of good and bad CTA design.