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Writing Good Meta Descriptions for SEO
Writing good meta descriptions for SEO is perhaps one of the best ways to attract searchers to visit your website. If you don’t put your best effort into crafting it, you could be missing out on good website traffic that…
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Jumpstart Your SEO with These 5 Internal Linking Strategies
To boost your SEO and content marketing efforts, you need to practice strategic internal linking. Apply internal linking regularly as you publish blogs and articles and update your web pages. Internal links join web pages within one website with the…
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How to Use International SEO to Expand Global Search Audience Reach
International SEO provides a flexible and cost-effective method to reach a global audience and expand the online presence of your business. Read below to learn the fundamental steps on how to use international SEO to expand your global search audience…
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How to Boost Your SEO with Google Trends
Google Trends equips digital marketers with the freshest information on how people search the world’s leading search engine. It provides insights into people’s underlying desires, beliefs and behaviors when they interact with the search engine. It can segment trends by…
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Duplicate Content: What You Need to Know and How to Deal with It
We often hear about duplicate content and how Google penalizes you for it. However, there is more to it than web plagiarism and search engine sanctions. Read below about what you need to know about duplicate content and how to…
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Tips on Localized Results, Geomodified Searches, and Tracking
You should optimize your business landing pages for both local and national search to increase your SERP visibility. Learn about geo-modified searches, localized results, and tracking the right keywords and locations for your business: Geomodified searches and Geolocated searches Geomodified…
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How to Target Competitor Keywords
One of the best keyword research techniques is to go for keywords that your competitors are ranking for. However, there can be too many keywords and it can be confusing to choose which ones to look for and in what…
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5 LinkedIn SEO Tips to Outrank Your Competition
Having an optimized LinkedIn profile can improve your chances of finding your ideal clients. LinkedIn optimization involves strategic keyword placements in your profile so that your profile can be crawled by the platform’s search algorithm. Below are 5 LinkedIn SEO…
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6 Biggest Marketing Lessons From the Largest Online Retailers
Big league online retailer websites have spent millions on testing to improve conversion rates. During these experiments, it can be considered that some minor tweaking could result in an improvement in the order process. It can also be safe to…
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How to Make a Website More Secure
A recent Hubspot research showed that 82% of visitors would leave a website that is not secure. Still, many businesses neglect to implement security measures on their own websites. Companies that are careless with their visitors’ data can put their visitors…
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What You Need to Know About Keyword and Topic Clustering
Before, brands won by targeting a single keyword per page. Nowadays, search engines have customized search results according to individual users and have gotten better at understanding semantically-related concepts. If you want to achieve SEO and content marketing success, you…
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4 Important Google Ranking Factors in 2018
Google’s ranking algorithm has more than 200 components or signals. This can seem overwhelming, but fortunately, SEO is not about getting everything right. Rather, it is about prioritizing the factors that make the most impact based on industry research. Read…
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