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4 Tips to Help Your Ecommerce Business Overcome Setback

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A setback is an inevitable part of running a business. Before achieving success, every business goes through challenges necessary for growth. What is important is paying attention to the learning opportunities.  Read on below for tips to help your ecommerce…

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Holiday Marketing Campaigns

5 Tips to Win with Holiday Marketing Campaigns

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The most important thing to keep in mind when you want to have a successful holiday marketing campaign is to prepare ahead of time. Daily operations are more hectic during the holiday rush so it is best to plan, test,…

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Nofollow Links in SEO

The Indirect Value of Nofollow Links in SEO

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In SEO, a nofollow link does not count as a point to help a page boost its rank nor does it assist in ranking higher on SERP. You might think that a nofollow link building is pretty useless because it…

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Ecommerce Growth

3 Essential Metrics for Generating Ecommerce Growth

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How do you know whether you are making a profit or not with your online shop? How do you know which strategies to execute and which online marketing tactics you need to eliminate? Learn the three essential metrics to watch…

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Repeat Sales From First-Time Customers

How to Score Repeat Sales From First-Time Customers

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How do e-commerce stores consistently make sales from new customers? How do businesses prevent prospects from switching to competitors? Read below strategies on how to score repeat sales from first-time customers: Use Customer Win-Back Strategy The win-back strategy encourages repeat…

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Customer Keywords

How to Discover Customer Keywords

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To reach your ideal customers, you would need to include all the different variations of the keywords you want to target. By doing this, you communicate to search engines that your website is relevant for the various keyword searches. By…

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good-mobile-design

5 Best Practices for Good Mobile Design

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With mobile queries exceeding desktop searches in recent years, e-commerce stores should work on consistently optimizing mobile sites. Web design guidelines for mobile sites work differently from desktop versions. To increase overall conversions, below are five best practices for good…

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A New Website for a More Peaceful Business

By Eric

Peace Works Travel offers student and teacher service and learning travel abroad programs for a more peaceful world. With over 10 destinations and three dozen schools to service, their former website using WordPress multi-site, was bringing the Peace Works Team…

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homepage-conversions

Supercharge Your Homepage Conversions With These 4 Strategies

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Sometimes, your homepage does not need a major redesign to get more conversions. In some instances, a subtle tweak in the copy or a change in the call-to-action can bring in unexpected results. Learn how to supercharge your homepage conversions…

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mobile-seo

Master your Desktop and Mobile SEO: Marketing Strategies for Best Results

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With smartphones and tablets enjoying brisk sales in recent years, it is no wonder that mobile search exceeded desktop queries, as confirmed by Google late 2015. With users preferring mobile devices at increasing rates, brands can improve their desktop and…

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25 Tactics to Increase Your Online Sales

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Guest Post by Kevin Payne If there’s one goal shared by every business regardless of size and industry, it’s generating online sales. Without it, your business is headed for disaster. With the marketplace now fiercer than ever, finding a way to increase…

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Buying-a-Pre-Owned-Domain

5 Things You Need to Know Before Buying a Pre-Owned Domain

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It might be tempting to purchase an established domain that offers products or services similar to yours. It can especially seem like a good idea if the domain is highly-visible in search engines and ranking for words and phrases that…

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