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Top Reasons Why Your Website May Be Hurting Sales
Custom websites are an important investment when growing a company, but if they’re done incorrectly they can actually be hurting your sales. If your website has high traffic and low conversion rates, people visit but don’t return, or they’re not…
Keep ReadingEngage Your Email Campaign Audience
When writing for your e-mail campaigns or social media the best way to engage your audience is to have a strong persona that you and your brand are exuding. These marketing efforts have done wonders for engaging select audiences for…
Keep ReadingB2C: Four Reasons Your Emails Shouldn’t Only Be An Image
Using images in your emails makes them more visually interesting and can even boost your sales, clicks and engagement while grabbing your readers’ attention. But are you using them correctly in your campaign? Plenty of major retailers send emails that…
Keep ReadingMarketing Trends For The New Year
Tablets According to eMarketer, as the tablet market continues to grow, competing with desktops and laptops, it is estimated that there will be 90 million tablet users in the United States by 2014. We have recently seen the launch of…
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Bad Pay-Per-Click Campaign Hurts Business
This New York Times article, “Mistake in a Pay-Per-Click Campaign Leaves a Business Puzzled,” can teach us all a lesson on web marketing tactics! Paul Downs, owner of Paul Downs Cabinetmakers, made a small business mistake by messing with his…
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Top Web Design Mistakes – Secrets to Website Success
The first way to prevent your company from falling victim to a bad website is recognizing the biggest mistakes and basic rules of web design. It can be detrimental to your business when basic design rules are overlooked during the…
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Great Beginner’s Guide to SEO from SEOMoz
Hi everyone, I just stumbled upon this Free Beginner’s Guide to SEO from SEOMoz. This is a great resource for those of you interested in SEO, whether you’re a beginner or a seasoned search engine pro trying to stay on…
Keep ReadingInstant.ly Article: Market Research Helps E-Commerce Firms Get Their Share of 2012’s $8 Billion Halloween Consumers Spend
Posted on October 12, 2012 by Elizabeth A. Can understanding the major trends in Halloween spending help e-commerce firms get more sales this Fall? You bet. Anyone involved in a retail business knows that seasonal effects are important. E-commerce companies…
Keep ReadingTrack Your Web Marketing Efforts With Web Analytics
Measurement is a crucial ingredient to any web marketing effort. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability. Our…
Keep ReadingSEM Can Boost Your Online Presence
Mission Web Marketing, a Santa Barbara marketing company, has used search engine marketing to generate millions of dollars for clients. It will increase traffic to your website almost immediately and it can be one of the most lucrative forms of…
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