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Six SEO Tips To Improve Your Search Results
When it comes to SEO, or search engine optimization, one of the most important things you can do is make sure all of your pages have unique, keyword-rich page titles and meta descriptions. Page titles and meta descriptions have a…
Keep ReadingUpcoming Changes – Google Product Search to Google Shopping Transition
Google recently announced that their product search program will be replaced by Google shopping program. After the change (Fall 2012), Google merchant center products will not be displayed for FREE on the search results page. Google shopping will be a…
Keep ReadingGoogle Adwords Match Type Change – Opt-In or Opt-Out?
Google recently rolled out a change to the Adwords exact and phrase match types, so your ads will also be triggered for misspellings, singular/plural forms, stemmings, accents and abbreviations of your exact and phrase match keywords. This is a default…
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Santa Barbara Executive Roundtable (SABER) – Web Marketing Panel
Web Marketing Experts Answer YOUR Questions. Eric Petersen, Founder and President of Mission Web Marketing, teams up with Jim Sterne of Target Marketing, Kyle Ashby of Kaldera Marketing, and Lorrie Thomas Ross of Web Marketing Therapy, to share their marketing…
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Optimize Then Advertise
Not So Fast… Before you spend any money on advertising to drive all that traffic to your website, it’s extremely important to understand how your website is performing, because if it’s performing poorly, you can waste thousands of dollars on…
Keep ReadingDesigning PPC Campaigns – Steve Jobs Style
I have been reading Steve Jobs Biography by Walter Isaacson, in which Isaacson describes some of Steve Jobs philosophies for designing Apple products. Here are five of these design principles, which can be applied to pay per click (PPC) marketing campaigns.…
Keep ReadingDo You Know the Personality of Your PPC Account?
What do babies and pay per click accounts have in common? Read our guest post on ppchero.com to find out! https://www.ppchero.com/do-you-know-the-personality-of-your-ppc-account/
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