SEM Can Boost Your Online Presence

Mission Web Marketing, a Santa Barbara marketing company, has used search engine marketing to generate millions of dollars for clients. It will increase traffic to your website almost immediately and it can be one of the most lucrative forms of Internet advertising.

Our Santa Barbara marketing team will help harness search engine marketing or SEM by combining different elements of web marketing to increase your brand’s online presence. There are three components of search engine marketing that can create a flow of traffic to your website and generate sales. These are search engine optimization, paid advertising and social media.

SEO

Search engine optimization is a free, organic form of bringing your brand to the top of search engine results. When it comes to SEO one of the most important things you can do is make sure all of your pages have unique, keyword-rich page titles and meta descriptions. Page titles and meta descriptions have a HUGE impact on your search engine ranking by helping Google and other search engines understand your website. For example, if you were doing Santa Barbara marketing for a clothing store you would want your page titles and meta descriptions to reflect that. For more information on SEO read our Santa Barbara marketing team’s “Six SEO Tips To Improve Search Results” blog post.

The second component of SEM is paid advertising. Mission Web Marketing, a Santa Barbara marketing company, can help get your brand to the top of Google almost immediately. We do this by running pay-per-click (PPC) advertising campaigns, which that allow you to buy your way to the top of Google.

However, according to our Santa Barbara marketing team, search engine marketing can cost from a few hundred to several thousands of dollars per month. It is also not for everyone– especially those with limited budgets, low conversion rates, and a low average order value.

Paid search engine marketing tactics consist of running small text ads, typically called Sponsored Links, which appear at the top or to the right of the search engine results pages on Google, Yahoo, Bing and various partner sites. PPC advertisements typically look just like regular search engine results and people don’t always recognize them as advertisements.

If done right, search engine marketing can generate a tremendous amount of business for your brand. If done wrong, search engine marketing campaigns can cost you thousands of dollars and result in zero sales. Again, we can help. Our Santa Barbara marketing team will make sure your pay-per-click programs are done right with relentless attention paid to details and profitability. We measure several variables and make campaign adjustments as needed to make sure your web marketing campaigns are as profitable as possible.

The last element of SEM is harnessing your social media outlets to create buzz around your brand. Creating a unified presence on social media sites like Facebook, Twitter and LinkedIn can help increase brand awareness. In addition, creating social media buttons on your main website, which our Santa Barbara marketing team can help you do, will allow visitors to share your information easily and can create traffic to and from your website. “For example, brands with a Facebook page generally see a 300 percent increase in referral traffic through that social media site. Social media presence also positively effects e-commerce behaviour; for example: Giantnerd.com saw a 100 percent increase in revenue from Facebook within a month of adding a “like” button to their site,” according to an article published in Website Magazine on July 27, 2012.

These components of search engine marketing can help create buzz around your brand and drive traffic to your website. Santa Barbara marketing company, Mission Web Marketing, can help your brand harness these elements and convert your search engine marketing efforts into sales.

For more information contact us for a FREE consultation and web marketing advice at 800.260.6406.