4 Quick SEO Tactics You Can Implement Today
SEO should be part of every digital marketing strategy and every company should continuously focus to drive brand awareness and sales.
Even if you’ve concentrated on SEO for months, here are four quick SEO tactics you can do in a few hours:
Keywords
To get brand traffic, bid on your competitors’ keywords that specifically targets the products or services that your brand and your competition are offering. Use your competitors’ areas of opportunities to update your ad copy.
When you choose the keywords to borrow from your competitor, keep in the mind the following points:
1. Keywords that are relatively easy to build content for.
2. Keywords that are like yours with the high conversion rate.
3. Keywords that have high volume, low difficulty, and high organic click-through rate.
Page Speed
In the age of 5G and lightning-fast internet speed, mobile page speed matters. More than 50% of Google’s search activities take place on mobile devices.
If you worry about large images delaying your site speed, use Duda. It automatically resizes and compresses images on your page, permitting web pages to render in seconds and optimizing images in different devices.
You can also use Content Delivery Network (CDN) to make sure that your content is delivered from the best location based on the geo-location of the device that’s calling it.
Local SEO
Studies have shown that 50% of consumers who perform a local search using their smartphone visit the store on the same day. So local SEO is important not only to direct traffic to your website but also to drive visits to your physical store.
Here are quick SEO tactics to improve your local SEO:
1. List your business in business directories and listings in your area. Use local keywords in your unique descriptions across multiple listings. Check that you are using current photos and use the correct business category for your company.
2. Actively increase the number of links directed to your website. Make sure that the links are quality too, as they create a positive impact in local search engine rankings. To increase your links, try giving a business presentation at a local college, organize discussions at regional business meetings, publish an online article or blog, and use the opportunities to have associated organizations link to your company’s website.
3. Set up your Google My Business profile (if you still haven’t). Optimize your profile with the contact information, category, images and operation hours.
Duplicate Content
There are instances that you might accidentally duplicate your content, especially if you are using CMS. Duplicate content negatively affects your SEO.
There are plenty of tools and approaches you can use to evaluate duplicate content.
1. Siteline is a tool to check duplicate content blocks or broken links on a website and provide a free content analysis report.
2. Use 301 redirects to avoid Google seeing duplicate content.
3. For duplicate content with a different URL, use canonical URL tag attributes to signal to Google which of the two pages you want to be displayed in the SERP. Also, use canonical attribute when syndicating content to other websites and social platforms.
Use noindex and nofollow to tell search engines not to crawl and index a page in SERPs. You can use noindex and nofollow tags on your website’s privacy policy page, terms and conditions page, user login, and pages. Similarly, use robots.txt file to allow or disallow pages to be crawled by Google.