5 Link Building Strategies for Your Business

Creating back links for your website is important for ranking in search results. Back links from authoritative sites increases Google’s trust in your business which results in Google sending more traffic and leads to you. Here are some back linking strategies to implement for your business.

1. Create a High Value Resource
Creating a high value resource can help attract people to your site, build credibility and generate back links. It shows people your skills and experience and also how well you organize and manage information. Some examples of valuable content include a top 100 list, a case study, an ultimate guide, or a report.

2. Participate in Podcasts and YouTube Videos
You can create your own podcasts and videos and invite authority figures to participate in them. You can also provide interviews on the podcasts and YouTube videos of authoritative channels. This will help your business to get more authoritative back links and opt-ins to your email list. In the podcasts or videos you participate in, mention a relevant link to a resource where listeners can learn more.

3. Collaborate with Other Businesses and Influencers
Working together with other businesses and influencers on a project helps the businesses involved to more quickly build credibility, reach, and make sales. When you work together with influencers, it gives you social proof and other influencers will be more likely to also work with you. In turn, this can raise your Google rankings. Some of the ways you can work together with other businesses include hosting webinars together, developing a product or service, a giveaway, resource or blog post.

4. Get Involved with Guest Blogging
Guest blogging can be a good way to build back links if it is done on relevant sites on a regular basis. Becoming a columnist on an authoritative site can boost your credibility and provide consistent back links to your business from a major site, raising your rankings. Another option is to invite guest bloggers to blog on your site.

5. Make Exchanges
In some cases, you may be able to do something for a business in exchange for a back link. They may put a link to your site in one of their blogs or other places on their site. One example of making an exchange is writing a testimonial for a business in exchange for a back link to your website. Great testimonials are important for selling products and services so this is a valuable exchange for both businesses.