5 SEO Strategies to Get Your Website Ranking

Today, it takes more than just a killer keyword strategy and good and clean site structure to get to the top of SERPs. To gain more online visibility, read on about the 5 SEO strategies you need to have implemented to get your website ranking:

1) RankBrain

RankBrain is Google’s machine-learning AI system. It is considered to be one of the top three ranking signals in its huge range of contributing factors.

Google uses RankBrain to manage unique queries that have never been asked before. Machine learning is obviously hard to optimize due to the huge amount of data it handles.

To optimize content for RankBrain, you need to create content that answers the unique question that is specifically relevant to your target audience. In all honesty, this can take a while as you will need to spend time doing research and going through trial and error. However, by presenting your long-format content in a clear way, with enough references and supporting information, you will be able to gain more visibility in relevant search queries.

2) ‘Near me’ Search Queries  

Google places importance on micro-moments. Micro-moments are the critical touch points within the customer journey. When you combine these moments, they eventually decide how the customer journey ends.

Mobile searchers are very active and not brand loyal, so there is a big chance to optimize for micro-moments or ‘near me’ search queries.

The optimize for ‘near me’ search queries, you need to:

• Anticipate your user by ‘being there’ and ready to help when micro-moments happen
• Connect with them by providing relevant content
• Optimize for mobile for fast and seamless customer experience

3) Local SEO

Next, you need to use local SEO to ‘complete’ your ‘near me’ search queries.

Optimizing your Google My Business Page is the foundation for an effective local SEO strategy. Make sure you have the following features:

• Select the right business category
• A long and unique description of your business
• Local phone number and address
• Operating hours
• Plenty of images
• Regular updates
• Regular reviews

4) Voice Search

Google Voice Search Queries is another SEO strategy you need to implement to get your website ranking.

Voice search queries have increased tremendously in nearly 10 years’ time. It has become so popular due to the smartphones explosion and people using it more often than desktop. Voice search provides a faster result as voice input is 4 times quicker than typing.

To optimize for voice search, you must offer content and tailor it for more direct queries. Use a ‘spoken language’ approach when you design your material or write it in a way that we usually use when typing into a search engine, where keywords are dominant.

5) Knowledge-Based Queries

Next to optimizing content to suit natural language is being able to offer direct answers to questions.

Google recently recognized that more quality, expert content comes from other publishers. So Google scraped information from these ‘authority sites’ to provide searchers with clear on-SERP answers to their ‘knowledge-based’ queries.

To optimize for knowledge-based queries, research what questions your site can answer and design content that does exactly that. Create brief and direct, to-the-point materials, phrase the question in the headline and answer the question as soon as possible in the article.