7 Important Factors for Reducing Your Website Bounce Rate
Bounce rate often indicates that your website has poor user engagement, meaning that your users leave a page without doing any sort of action.
Just like anything in SEO, improving your bounce rate requires looking at other parts of your digital marketing as well. Always remember that the sum of all parts is far more important to drive conversions and sales.
Bounce rates can be pretty harmless in situations when a user is looking for a quick answer and may not be interested in further reading. Or it can signify serious issues, such as the poor performance of a web page that was designed to convert customers through additional details or calls to action.
Read on for seven factors that can help reduce your website’s bounce rate:
User Intent
In addition to calculating the number of steps to reduce your site’s bounce rate, it is equally crucial to know the reason why users leave your web pages abruptly.
People have reasons for clicking links on web pages, even if it seems illogical. Identifying the reason should be your priority before addressing other factors related to your high bounce rate.
As a marketer, it is essential to understand who your target customers are and what they are trying to achieve by visiting your website.
On-Site Factors
Checking on-site aspects of your website can also reduce your website’s bounce rate. Web design components such as design, menu structure, and calls to action should be addressed, as they affect bounce rates. The user is on your site and they have a purpose for visiting it. Perhaps they are now browsing a specific webpage because of a marketing campaign you have rolled out.
Make sure your webpage matches your marketing campaigns and vice versa. They should both be created with the same encompassing objectives and buyer personas. However, this does not create an assurance that they will work together smoothly, so you must carefully evaluate both in conjunction. Some ads can be deceiving in context to the information that is on the page, or the content of the page needs reformatting and updated to support the ads.
Checking on-site factors means going the extra mile in improving your bounce rate. If done properly, it should boost your Adwords quality score, which could help bring higher converting users via SEO and positively impact your other online platforms.
Mobile
Adapt a responsive design for your website so there won’t be any issues visiting regardless of the device used.
Readability
Increasing text size or line spacing, especially for mobile devices, can possibility decrease bounce rates.
Encourage Engagement
Entice visitors to engage by investing in a sound content marketing strategy to help boost your conversion rate. Entice visitors to your website by posting relevant content, internal linking, and using a fluid menu structure.
Intrusive Ads
Avoid intrusive ads so that your audience can focus on your content and respond as you want them to, such as by clicking CTAs.
Load Speed
As we all know, the slow-loading web page is an instant turn off for visitors and automatically results in them bouncing off your web pages. Ensure that your pages load at an optimum speed level.