What You Need to Know About Keyword and Topic Clustering

Before, brands won by targeting a single keyword per page. Nowadays, search engines have customized search results according to individual users and have gotten better at understanding semantically-related concepts.

If you want to achieve SEO and content marketing success, you need to upgrade your SEO activities from plain keyword research.

Read below what you need to know about keyword and topic clustering:

What is Keyword Clustering and Why Is It Important

Keyword clustering is a grouping of relevant keywords together. It is characterized by a common secondary keyword modifier and usually similar to Google’s search engine results

Keyword clustering helps you combine keyword strings to form sensible ideas and concepts.

Keyword clustering is important because it gives your website a more defined theme, which helps readers in understanding the whole message you want to convey. It also attracts web crawlers that signal Google to increase the SERP ranking of your content.

Clustering keywords can assist you in having a good grasp of your niche because it pushes you to think of more ideas and answer more queries on one page than you would think without using the process.

With keyword clustering, you will be targeting keywords page by page based on the group of phrases for each theme, making your content more helpful, comprehensive and trustworthy.

In short, it can help your content rank better and earn more traffic.

What is Topic Clustering and Why It Matters

A topic cluster is a group of interlinked web pages. They are built around a single piece of pillar content, focusing on a broad topic and associated with several but more narrowly-focused pages.

Topic clustering is touted as the future of SEO and content strategy.

Keyword Clustering based on SERP

To implement topic clustering, you should group your keywords based on SERP. Keywords are segmented into groups based on search results, particularly the top 10.

Use keyword cluster tools to help you import and organize your keyword groupings. Here is how it works:

1. The keyword clustering tool takes keywords from a list and sends them as queries to the search engine. Then it scans the top 10 results from each keyword.
2. If the search engine shows the same web pages for different keywords and there are a number of matches, these keywords will be banded together.
3. The number of matches that triggers grouping of two different keywords on cluster level can be tailored.
4. Keywords that display no matches in the search results are arranged into separate groups.
5. The top 10 based keyword cluster has three distinct types. The type affects the way keywords in the groups are associated with each other.

What to do:

Knowing about keyword and topic clustering can help you with improving your content marketing:

1. Review your keyword clusters and identify the basic ideas to cover in your content. Each group can become a separate guide blog. It can also be a subheading within a more comprehensive article.
2. Produce solid content. Identify and build different high-quality keyword clusters for different web pages.
3. Build search engine-friendly content. Use Google and other popular engines to research your customer needs. Update old blogs and other content marketing materials with new keyword clusters.
4. Verify if your keyword and topic clustering work. Track your ranking on a regular basis to see where your web page ranks, and improve your content as needed.