How Seasonal SEO and Evergreen URLS Deliver Traffic Throughout the Year

Right after the holidays is the perfect time to think of your achievements during the last holiday season, how to build on it, and the action plans you need to take to generate seasonal traffic throughout the year.

The seasonal website isn’t a fad. Many brands rely on the peak buying season to offset sales slumps during ‘slow’ periods, so it requires careful strategy.

A combination of great sales, fast deliveries, PR and advertising and the right timing signifies that popular events like Black Fridays are now considered important marketing strategies in many businesses’ profit streams.

In this blog, we’ll look into how seasonal SEO and evergreen URLs deliver traffic throughout the year:

Permanent (evergreen) URLs

An evergreen URL is an address on your website that is permanent – it’s a fixed addition to your site’s internal structure.

An example is a /sale page. The related event may not run on an ongoing basis; however, the equity of the web page is not seldom redirected to other URLs on the site all year round.

In short, staying active throughout the year plays an important part in the success of numerous seasonal and time-sensitive campaigns.

To make an impact on your marketing campaigns and make continuous improvement year after year, use the following guidelines in your campaign plan:

• Determine an appropriate URL structure for your seasonal content.
• Get to know your target audience. Publish content that your target audience will engage in: videos, games, surveys, blogs, eBooks, etc.
• Brainstorm ideas that appeal to your audience’s emotions.
• Create internal links to vital and appropriate pages on your website.
• Promote your content on social media, online forums, and
• Stick with the end date for your campaign. Don’t try for an extension.
• Gather as much feedback as you can.
• Keep all page’s content and wait again until next year.
• Review the areas of achievement and opportunities and run an improved version of the campaign on the next holiday.

In addition to seasonal SEO and evergreen URLS delivering seasonal traffic throughout the year, there are other important factors that could help make your holiday campaigns successful:

Mobile

Consider your desktop audience vs. mobile audience and the percentage of mobile users in your target market

Speed

Site speed is a critical component if you wish to win with your seasonal campaigns.

Applications

If you have the budget, consider investing in mobile apps for a richer customer engagement experience. Tell your brand’s story or create a unique seasonal experience or discount.