SEO | How to Create Evergreen Content for Your Site
Creating evergreen content for your site can be a great way to generate traffic to your site year after year and to positively impact your SEO since your content remains relevant for a long time and search engines continue to show it in search results. In this article, we cover how to create evergreen content for your site.
There are certain types of content that can remain relevant for a very long time, but if you create an article such as “The Best New Social Media Tools for 2012”, the article may gain a lot of traffic in 2012, but will no longer be relevant after that year. In addition to articles, relevance also applies to other types of content such as videos and infographics.
So what types of content are best suited for lasting a long time? Here are some examples:
Lists and Tips
People like to consume list and tip articles because they condense information and are easy to scan and read through, saving people time.
How-To Articles
This is one of the most popular ways that people learn how to create evergreen content for their sites. How-to articles that clearly describe how to perform a certain task can save people a lot of time since they don’t have to figure it out themselves or do a lot of research to piece together the information.
Case Studies
People love to read case studies because they show real world examples of how something was accomplished instead of just giving a theory. You can create case studies in PDF or report format. People often link to and share case studies, boosting their relevance.
Reports
Similar to case studies, reports can provide a lot of data about a particular subject, making it relevant for a long time. Even though a report may present information for a certain year, the information gathered can remain important for a long time, so it can be a great resource for research. This means that it can gain a lot of links and citations.
Explanations / Definitions
Explanations and definitions can remain relevant on the web for many years. Creating definitions of long-tail words for a certain niche can get you a lot of evergreen traffic. You can create a page where you start off with the definition and then add more content to the page.
Even evergreen content may require occasional updates and Google prefers pages that are updated consistently.
Certain articles cover topics that have information that changes from time to time. For example, you might have an article about the best shipping options for shipping products. If those shipping options change, you can update the article and put a message at the top of it letting people know that the article has been updated from the date it was originally written.
If it is not possible to change the old content then you can add a message at the top of the post letting people know that it is old content and provide a link to a page with new content.
We hope you enjoyed this article on how to create evergreen content for your site and that it will help you to get the most out of your content.