Simple Strategies to Help You Master These 3 SEO Basics
If you want to be successful at SEO, you need to have extensive knowledge of how search engines work. This takes time and effort as SEO best practices always change and evolve over time.
However, if you get it right with the essentials, you can still reap rankings and visits for your website. You can then worry about the complicated and more technical SEO later.
Here are simple strategies to help you master these 3 SEO basics:
SEO Basic #1: Links
Links, especially from high-authority sites, are important because they signify a trust signal to Google.
So having zero backlinks won’t help you get at the top of the results page. The fewer links you have, the more likely you are to decrease your rank.
There are simple and effective methods you can apply to receive backlinks, like producing your own case study. This is one of the most organic methods to make people link back to your site. In your case study, publish data that interests your target audience and reflects the current trends in your chosen niche.
Another way to get legit backlinks is to list down all organizations you have worked with over the last year. Send them an email to thank them and offer a testimonial for their website. Remember to request a link back to your website in case they don’t give one automatically.
SEO Basic #2: Content
Content is another important SEO ranking factor because it attracts people to visit your website.
Creating content on a regular basis signals to search engines that you are providing useful information to people.
Producing long-form content like webinars, whitepapers, case studies, and ebooks will help you rank high on SERP. Long-form content positions your brand as an authority. The more data you present to your consumers, the more likely that they will trust your brand, which results in increased content shares and conversion rates.
Developing different types of content is another surefire way to attract clicks from visitors, thus helping your rankings. It’s not only the number of keywords and phrases, but also the variety of content that impacts your SEO efforts. Use different types of content to serve different purposes. Instead of producing a quarterly ebook, you can also reach out to new customers by creating videos. Videos get shared often by people, which makes them beneficial for traffic and SEO.
Content reformatting can also attract new customers, plus Google always favors fresh content. Make your old content new again by reformatting them. Some topics made a few years back can be updated with the latest data or statistic. You can repurpose it in a different format, like a case study, infographic, or slides.
SEO Basic #3: Meta Descriptions and Headlines
The headline and meta description of your page or blog post is the first thing that people see in the search results when they query about your brand or services.
Placing your keywords at the start of your meta descriptions and headlines is one simple strategy to master your SEO basics.
Use headline analyzer tools to craft catchy and appealing headlines guaranteed to drive content clicks and shares.