Targeting More than One Keyword on a Page

For many sites, it is good to optimize pages for more than one keyword. This allows for the discussion of topics in greater detail. You can find search queries related to your topic that people look for on Google and use them as H2 and H3 headings for your pages. In this article, we will show you how you can do this so you can target more than one keyword on a page.

By identifying niche topics for a broad topic, you can find niche keywords. For example, let’s say that your broad topic is “Why do dogs howl?” If you do a search for this on Google you will find related searches at the bottom of the page and under the “People Also Ask” section. Here are some examples:

When you click on one of the above questions, Google will load a couple of more questions that are related to it. You can use a keyword planner tool to dig deeper, find more variations, and find the best keywords to use.

When searching using the “People Also Ask” box, watch for snippets that are not very helpful and could be improved. These can be an opportunity for you.

Using an Excel sheet or Word document, create a list of questions that you found that are closely related to your original topic. Add your keywords into your keyword planner tool and find the best ones based on competition and number of searches.

Now let’s look at how you can target more than one keyword on a page. Use your narrowed down list of keywords to create relevant content on your page that answers each of your questions. Use H2 and H3 tags for your keywords as headings and after each heading, write a valuable paragraph.

In the title of your page, you can use a couple of keywords but be sure to make it sound natural. Avoid making your title a separated list of keywords such as: “pet care, dog food, dog shampoo.” Your title is like an advertisement that should entice people to click to your page.