5 Writing Tips to Create an Article that Gets Noticed

Article writing is a significant part of the marketing strategy of your business. Blogs show up in Google search results and can help people to find your business and website. They can also be posted to your social media channels and get shares and comments.

Reading some of the blogs on your site can help potential customers decide if your business is the right fit for them. The blogs give them a sense of your style, thinking, and the value and services you provide.  Here are some tips to ensure that you get the most out of your blogs.

1. Choose a Good Topic
When choosing a topic, consider the audience you are writing for and what information would benefit them. The more specific your audience is, the more you can focus your words and style to appeal to them. For example, your audience might be business women over 40.

If you think of a broad topic to write about such as partnerships, you can narrow the topic down to write about a specific aspect of partnerships such as creating contracts for partnerships.

2. Create a Meaningful Title
The title you choose for your article is important because it can help your article get discovered in searches. It is good to include keywords that are related to your article in the title.  You can find keywords that people search for by using the Google Keyword Tool.

The title of your article is also important because it often determines whether or not people will become curious enough to click through a link to read your entire article. For ideas of what type of titles catch people’s attention, look at the front page of major sites such as Yahoo!.

3. Research Your Topic
Gather data about your topic such as the history of the topic, stories, statistics, helpful tools and definitions. Put the information that you have gathered into a file and organize the data. Compose your article and incorporate the information that you have gathered from your research.

4. Make Your Article Easy to Read
People are busy so you can do them a favor by making your articles easy to scan and read. One way to do this is to bold the parts of your article that you want to stand out and keep your sentences short and easy to understand. Also, divide your content up into key points and use numbers or bullet points for the subtitles.

5. Include a Call to Action
Don’t forget to include a call to action at the end of your blog, which gives instructions to people for next steps to take. The call to action can get people to post a comment on your blog by asking them to answer a question related to the blog or it can be an offer such as a promotion for a product. It can also ask people to sign up to your newsletter.

Do you currently have a blog and write and post a new article once a week?

If you are looking for assistance with your blog writing, Contact Us. We would be happy to help.