Boost Engagement on Your Facebook Local Business Page

Do you have a local business, such as a bakery, and you are wondering how to get more followers and participation on your page? The marketing strategy for your local business needs to account for the fact that you serve customers within a certain geographical area. Here are some ideas for marketing a local Facebook page.

1. Facebook Ads for Local Business
You can reach people in your area by using Facebook local ads, which you can use for coupons and calls to action. You can also reach people who are in your area on a mobile device.

2. Local Facebook Groups
By doing some targeted searches on Facebook, you can find the best Facebook groups to join and participate in for your business, such as networking groups for B2B, tech groups, or business groups for women. When joining any group, be sure to review their rules.

3. Local Business Partnerships
Participate on the Facebook business page of another businesses by commenting, sharing their content, and tagging, which will boost your visibility to their audience. You can establish a formal cross-promotion plan with another business or just interact on their page on a consistent basis, which will likely result in the business promoting you in return.

4. Feature Your Customers and Fans
Post pictures of happy customers and ask people to tag themselves (group pictures work great for this). This will increase the visibility of your business with the connections of your customers. When people engage with your page, your visibility will increase in their feeds. Also, once in a while, display posts that say “thank you” to your customers.

5. Post Local Pictures, News and Videos
Increase the chances that local people will visit your page, connect with you, and do business with you by posting local images, articles, and videos. You can feature local events, places to see, local businesses, news and more.

6. Display Reviews
Use the User Review tab option on your Facebook business page to feature customer reviews. You can set this up by setting Local Business as your category, adding a physical address, and showing a map on the about tab. If you use this feature, remember to thank people for good reviews and address negative reviews.

7. Give Incentives and Perks to Fans
To give perks to your fans, you can use Facebook offers, coupons, and run contests or sweepstakes. A contest can be something simple such as posting a video of a song and asking your fans who wrote the song. Announce winners on your social media channels to keep people interested in your sweepstakes and their outcomes.