8 Elements That Impact Your Website Credibility

Your website serves as your online identity. Viewers visit your website with the intention of knowing more about your brand and what it can offer.

One of the most important factors that your brand needs to have to obtain customers through your website is credibility. Prospects will only buy from you after they trust your brand and your company. This is especially true for e-commerce websites, where people offer their credit card information.

Websites can increase their credibility by offering useful information that is easily accessible. A website’s usefulness is determined by its features, functionalities, and user interface. The website’s ease of use is in large part determined by its design.

There are many elements that contribute to increasing your site’s trust score. Here are eight elements that impact your website credibility:

Search Engines

Search engines use algorithms and bots to evaluate the performance of your website and rank it accordingly. Implementing SEO best practices, such as white SEO tactics and following Google algorithm updates and content policies, can help improve your website’s search engine ranking.

Always remember that your website credibility is heavily dependent on your site’s search engine ranking so you need to put your best effort into this area.

Updated Web Content

It is essential to keep updating your web content because it gives the impression that your business is relevant and growing.

Grammar

If you want your visitors to take your brand seriously, you need to make sure your web copy is free of obvious grammar errors and misspellings.

In case you need extra help with grammar-checking your web content, hire a copywriter to get your content written professionally. Copywriters are also skilled at writing marketing and sales pieces to influence prospects and customers to try what you have to offer.

Fresh Blogs

Post a steady stream of blogs and articles to build your website credibility. Make sure you post fresh and relevant content on a regular basis to attract readership and engagement with your audience and to help with SEO efforts.

Social Proof

Another important factor in creating an impression of credibility is establishing social proof of your business website. Include social media links of your business in your website.

Also, provide a list of clients and brands you have worked with to reinforce your social proof.

Client and Customer Reviews and Testimonials

Collect feedback from clients or customers and post them on your website for your audience to see.  To make these testimonials and reviews more legitimate, link them to the social profiles of the customer or client, with their permission.

Do not post fake testimonials because people can easily detect phony ‘too good to be true’ statements.

Trust Seals

Always include Trust Seals to further build your website’s credibility. Trust seals are third-party seals trusted by customers and backed by third-party internet security firms. They display the trust score or the sales counter of a certain company.

Security Certificates

Displaying an SSL certificate for your website is important for customers to perceive your business as a credible brand with a safe website.