Supercharge Your Homepage Conversions With These 4 Strategies

Sometimes, your homepage does not need a major redesign to get more conversions. In some instances, a subtle tweak in the copy or a change in the call-to-action can bring in unexpected results.

Learn how to supercharge your homepage conversions with these 4 strategies:

Write with Your Customer in Mind
Always think of your target audience when writing content for your homepage. Research your target audience: demographics, their needs, problems, and interests.

Rather than focusing on your product’s features, emphasize the benefits of your propositions. Moreover, highlight how a specific benefit can positively impact your customer’s life.

Make Your Copy Clear and Concise
Unless your prospects initially click on your paid ads or read your guest blogs, the homepage is the first thing they are going to see when they reach your website. Today’s web surfer has a shorter attention span so it is imperative to make your homepage copy brief and clear.

A good copy has around 200-250 words, enough to cover your SEO keywords and describes the essential information about your products and services. Communicate your offer on your homepage above-the-fold section.

Be direct and to the point with your copy. Remove unnecessary words on your homepage and reserve the descriptive details on other web pages. Be specific with your call-to-action to set their expectations. For example, use “Download Report” instead of “Click Here”.

Create a Seamless Navigation Experience
Easy navigation can supercharge your homepage conversions.

You don’t have to put everything on the homepage. Choose your top 3 important web pages and reference them in your homepage copy. Include links to attract visitors to spend more time on your website. For example, write a headline on the homepage that emphasizes a product benefit and put the call-to-action “Learn More” which diverts the customer to the product page. You can then provide a lengthy explanation about product specifications and applications on your product pages.

Avoid wasting your prospect’s time by making them hunt for information. Make it easy for your customers to locate where to click on your website to find the details they want. Design windows or sections with subheads to showcase areas where your customers are expected to go next.

Give Out Free Stuff
Everybody loves freebies. However, with thousands of companies giving away free stuff, people can be discerning with their choices of free offers. They are usually hesitant to provide personal information even if it would not cost them anything.

Prospects are usually in ‘research mode’ when they first visit your website. For B2B brands, especially, lead nurturing is a critical part of the sales cycle. Hence it makes sense to offer free resources like blogs, white papers, reports, ebooks or webinars to entice your prospects to know more about your services without spending a dime.

Offer interesting content to compel your prospects to provide their email address. Remember to think of your customers to create content that you believe will be useful for them.