Top Web Design Mistakes – Secrets to Website Success

The first way to prevent your company from falling victim to a bad website is recognizing the biggest mistakes and basic rules of web design. It can be detrimental to your business when basic design rules are overlooked during the development of your web project. Mission Web Marketing can help you identify these flawed design elements and prescribe you a solution.

No Clear Target
One of the most important things to acknowledge when your website is in development is remembering who the target audience of the website is. Your website isn’t built for your company, but for your customers. Make sure your website speaks to your target audience, who you’re trying to sell to, and make sure the design features reflect that.

No Clear Purpose
Within the first 5 seconds on your website, your customer should be able to identify what it is you do. Every website needs to easily reflect the purpose of the company. Websites are often cluttered and full of distraction. Make sure the purpose is clear to your visitors and their attention is going where you want it to go.

Forced Registration
If your website requires registration to look at the content, your visitors are going to leave. It’s easier for them to find a website that serves the same purpose without having to enter their information. The easier, the better. Let your potential customers test drive your website and decide whether your company is the right match for them.

Unreadable Text
Slapping some white font on a dark background may sound like a clever design element, but it can make content extremely difficult to read. Your font should be clear and easy to see so your customers can read your catchy marketing efforts.

Burying Features
Website visitors should be able to identify the key components of your website through an easy-to-use navigation bar. If one of your company’s basic features is not easy to find, then there is too much clutter on your site. Keep your content to a minimum for clean, functionality.

No Calls to Action
Visitors are receptive to calls to action, which get your customers to ‘sign up now,’ ‘buy now’ or ‘click here for more information.’ There should be a call to action on every page of your website to get your customers where you want them to go. These calls to action can generate leads for your company whether they are loud or subtle.

Outdated Graphics
Outdated graphics can drive visitors away from your site, lowering your average visitor time. Avoid 90s styling including neon flashing images like the www2 sites. A good bad example is the Space Jam movie site.

Our Santa Barbara, California-based company has been building top-notch websites since the very first commercial web browser was launched back in 1993. Since then, we have participated in a marketing evolution. For serious businesses, websites have gone from optional to essential.

Our web creations range from simple, inexpensive billboard-style websites to full-blown e-commerce websites with credit card processing, membership modules, cross-sell capabilities, and more. Unlike some of our competitors, all of our web creations are 100% originals. We never use ready-made templates. This ensures that you will receive a one-of-a-kind website, one uniquely tailored to your special business needs. Call today for your free consultation.