5 Tips to Win with Holiday Marketing Campaigns

The most important thing to keep in mind when you want to have a successful holiday marketing campaign is to prepare ahead of time. Daily operations are more hectic during the holiday rush so it is best to plan, test, and implement your marketing plans early on.

Read below for five tips to win with holiday marketing campaigns:

1.  Optimize your website. Make sure you have enough bandwidth for spikes in web traffic. Maintain page loading for within 3 seconds. Focus on SEO, specifically seasonal keywords, and phrases. Design your website’s navigation to create a seamless customer experience, making sure important details are easily accessible like product information, delivery times, return and refund policies and more.

2.  Prepare your inventory. Develop a plan to forecast products that will sell and allow sufficient turnaround time to get your products in.

3.  Have enough manpower to manage increasing orders, from order handling to answering customer questions.

4.  Social Advertising

No doubt, social media is a lifestyle. Not only do people spend a lot of time posting and chatting with friends and families, they are also busy checking their loved ones’ activities.

Investing in social ads is another tip to win with holiday marketing campaigns. Ads on Facebook, Instagram, and Snapchat present excellent opportunities to expose your brand and products to a wide audience. Facebook is a popular social advertising platform because you can customize your targeting options. It gives you the freedom to advertise based on your targeted demographic data, as well as other metrics like interest, shopping preferences, and other behavioral indicators.

Other benefits of Facebook advertising are its cost effectiveness and aesthetics. FB ads, including Shopping Ads, allows 20% text and 80% visuals. Crafting visually appealing ads paired with holiday messaging can surely capture your audience’s attention.

5.  Remarketing

The holiday season is a wonderful time to catch up with your prospects who have gone cold after initial website visit. Maybe they do not have the budget or the pressing need to complete the transaction. Nudge them to complete their purchase by doing remarketing.

Remarketing is a form of online advertising that enables sites to show targeted ads to users who already have checked your website. It allows marketers to capture “lost” traffic by leveraging on buyer’s hesitation to purchase during the first visit.