Marketing Trends For The New Year

Tablets
According to eMarketer, as the tablet market continues to grow, competing with desktops and laptops, it is estimated that there will be 90 million tablet users in the United States by 2014. We have recently seen the launch of Apple’s iPad mini, changes in Samsung’s Galaxy, Google’s Nexus and Microsoft’s Surface. This on-the-go visitor will increase your website’s average visit duration and hopefully result in higher conversion rates.

Cloud Computing
Cloud computing is becoming more popular with services like Dropbox, Basecamp, Google Drive and Hootsuite etc. Even Apple jumped on the bandwagon with iCloud. People are becoming more comfortable saving their information in the cloud, realizing how accessible their documents can be from any device.

Mobile Payment
The launch of the mobile payment device Square Register in 2009 has paved the way for competition with other smart phone credit card readers like Intuit GoPayment, PayPal Here and VeriFone Payware. The rise in these readers will result in more sales for on-the-go companies.

Mobile Marketing
The smart phone market is growing exponentially and according to Microsoft Tag, by 2014 mobile Internet usage should exceed that of desktop internet usage. This means more websites and e-mail marketing campaigns will be tailored for mobile devices.

Content Marketing
Social media has opened a new door for brands to engage in ongoing conversation with their customers creating a rise in content marketing. For example, McDonald’s Canada has done an excellent job with their content marketing program. In June, they launched the “Our Food, Your Questions” campaign to encourage people to ask questions about their food. So far, 16,000 questions have been asked and almost 10,000 have been answered. Read more about it here.

Photo Sharing
Photo sharing has been on the rise since the launch of Instagram and Pintrest. According to Mashable.com, Instagram has around 100 million users while Pintrest has around 11.7 million. More photo sharing programs will surly be popping up shortly to continue the buzz.

Social Media
Social media marketing is getting more and more difficult, which is why the trend toward business models for social media marketing will rise. Companies need marketing strategies to grow their social platforms.

If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.