Why the Unique Selling Proposition is Important in SEO

Google supports sites that are popular with users; the Google search engine likes web pages that users like. Obviously, websites that rank high on SERP have high user satisfaction rates. How user satisfaction is evaluated on a bigger scale is complicated and undisclosed within the industry. Nonetheless, site owners should know the following when they design their website and content:

1) Reasons why some websites are ranked higher than other websites on the SERP.

2) Aspects that make websites better, more valuable to users than competitors.

3) Factors that compel users to favor a certain website over competing alternatives.

Most companies offer a unique selling proposition. However, manifesting that unique selling proposition on every single landing page is what matters online.

Successful companies in Google SERPs usually display more than just one specific unique selling proposition. The first impression of every single landing page is significant for most online businesses. This is the reason why a unique selling proposition is important in SEO.

Each index-able page on your website must be regarded as a potential landing page. So, it is crucial that every page must be continuously optimized to guarantee that your listing attracts user attention. At a minimum level, your organic search listing must include:

1) A specific description of the content of your page.

2) The unique selling proposition elaborating to the user the reason that they have picked your web page among other pages in the SERP.

3) A clear call to action to nudge the user to visit your website.

Developing your content where relevant to the benefit of the rich snippets is a highly-tested and recommended formula to capture visible SERP real estate, indicating excellence and emphasis on the unique selling proposition along the way.

Still, the best outcomes are attained when a good online service has a clearly-stated unique selling proposition mixed with data-driven SEO. Applying these SEO best-practices can help extend your Google search visibility and boost your online brand building.

The User Comes First

SEO is an ever-changing online marketing process. It is important to note current SEO trends from a technological standpoint, like the promotion of mobile-first design or the introduction of voice search. However, there is tremendous value in emphasizing the most basic aspect of marketing: the user always comes first.

Proof that a page or website works well for users searching for a particular topic is a very strong SEO signal. Factors like lean website structure, fast page-loading times and a clearly outlined unique selling proposition on each landing page are touted as the future direction of SEO. It’s all about users and conversion.